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Experience Lab

Where humans meet technology – at the core of user experience

Experience Lab explores the interface where humans and technology meet, whether it be software, websites, or even humanoid robots. We have developed a set of unique interdisciplinary test methods to provide information on how users perceive digital services.


A laboratory to measures user experiences

Why can’t we simply ask users about their experience with digital products? Why do we need to measure their reactions?

For the simple reason that we humans are not always aware of our own reactions – and besides, we might not even want to share them. Therefore, if we wish to explore the user’s authentic experiences (which is exactly what we are after), a mere interview will usually not suffice. The information must be complemented by other types of measurements.

At Experience Lab we have developed a unique combination of test methods where we not only ask users about their subjective experiences, but also measure objective data about their psychophysical reactions.

Updated 18.10.2021