International Marketing
Main subject – International Marketing
International Marketing is about understanding people, businesses, and their interplay with micro- and macro-environments. When you study international marketing, you learn how to create and deliver value to customers. For this, we analyze consumer behavior and business strategies, explore venture creation and growth, and learn how strong brands are built and communicated to different customer groups across channels and contexts.
You learn how to:
- Manage digital marketing activities
- Design and monitor campaigns for global audiences
- Build and maintain relationships with customers and partners
- Understand the role of marketing and how it interacts with other business functions
- Develop new business ideas and business models
During your Bachelor’s studies, you will gain a broad foundation in marketing. At the Master’s level, you will deepen your knowledge of international business and learn how companies can act responsibly and sustainably in a global context. You can also combine marketing with other subjects to create your own profile, such as accounting, data sciences, or finance.
Research
In international marketing, we conduct research that helps companies grow and develop in a global and digital world. Our projects focus on areas such as sustainable business development, entrepreneurship, consumer behavior, branding, digitalization, co-creation of innovations, and communication within and between organizations.
We explore how companies and individuals (e.g., entrepreneurs or managers) can build strong brands, foster inclusive relationships across cultural and linguistic boundaries, use artificial intelligence, digital tools, and social media in an ethical way, and develop sustainable business models in diverse international contexts. This research provides insights that are valuable for both established companies and entrepreneurs aiming to reach global markets.
Career opportunities
After completing your studies in International Marketing, you could work in various typesof organizations, from multinational corporations to startups. Possible roles include:
- Digital marketer or social media manager
- Brand manager or brand strategist
- Communications manager or specialist
- Marketing coordinator or marketing manager
- E-commerce manager
- Business developer or project manager
- Marketing consultant or analyst
- Key account manager or ecosystem manager
- Entrepreneur with your own business
