International Marketing – research

In international marketing, we conduct research that helps companies grow and develop in a global and digital world. Our projects focus on areas such as sustainable business development, entrepreneurship, consumer behavior, branding, digitalization, co-creation of innovations, and communication within and between organizations.

We explore how companies and individuals (e.g., entrepreneurs or managers) can build strong brands, foster inclusive relationships across cultural and linguistic boundaries, use artificial intelligence, digital tools, and social media in an ethical way, and develop sustainable business models in diverse international contexts. This research provides insights that are valuable for both established companies and entrepreneurs aiming to reach global markets.

Other important areas include digitalization and AI, behavioral insights into consumers, as well as service design and sustainability challenges. We also examine how social media, new technologies, and changing societal norms influence business and marketing.

Through our research, we provide knowledge that helps companies and societies navigate a complex, international, and sustainable future.

You can find more information about our recent publications and ongoing projects by searching for our names in the ÅAU Research database or ResearchGate.