Our methods
A laboratory to measures user experiences
Why can’t we simply ask users about their experience with digital products? Why do we need to measure their reactions?
For the simple reason that we humans are not always aware of our own reactions – and besides, we might not even want to share them. Therefore, if we wish to explore the user’s authentic experiences (which is exactly what we are after), a mere interview will usually not suffice. The information must be complemented by other types of measurements.
At Experience Lab we have developed a unique combination of test methods where we not only ask users about their subjective experiences, but also measure objective data about their psychophysical reactions.
How does it all work in practice?
We use the following methods
Microsweat-measuring sensors
Every time we react to something emotionally our body secretes a microscopic amount of sweat.
Eye-tracking
An eye-tracking camera can examine a test subject’s pupils and monitor eye movements and the targets of the gaze.
Brainwaves with EEG
An EEG device can measure a test subject’s brainwaves and monitor his or her moods.
Questionnaires and interviews
Although we specialize in advanced technical test methods, we still utilize some traditional techniques as well.