An eye-tracking camera can examine a test subject’s pupils and monitor eye movements and the targets of the gaze. This allows us, for example, to measure which parts of a website draw the attention of our test subjects.
Analyses and conclusions
We can begin to interpret the resulting data once the research has been conducted. Over the years, we have conducted hundreds of tests and hence accumulated a unique expertise in this field. That is why we know how to analyse the research material and how to draw the right conclusions from it.
We are able to test all kinds of digital interfaces, such as:
- Industrial products
We have also conducted tests in physical environments, such as shops and hospitals.