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MOS 2024 Technology & Consumer Behavior Conference

MOS 2024 Technology & Consumer Behavior Conference

MOS 2024 Technology & Consumer Behavior Conference

We warmly welcome researchers, practitioners, and students to participate in MOS2024.

Conference date & time: Mon 27.5.2024; 9:00-16:00

(A precise schedule will be finalized and communicated closer to the date)

Whether presenting a paper or simply attending to listen, we eagerly anticipate your presence at the event—either in person in Turku, Finland, or virtually.

We welcome presentations at the conference that explore a diverse array of topics, including but not limited to XR, AI, robotics, human-computer interactions, and smart devices, with a specific focus on their intersections with consumer behavior.

The conference is organized jointly by the Department of International Marketing at Åbo Akademi University and the DUTAR (Digitalisation of Education for Accessibility, Attractiveness, and Relevance) project.

Magnus Söderlund, Professor at Stockholm School of Economics.


Magnus Söderlund is a renowned expert in consumer behavior research. His current research explores how consumers interact with human and non-human agents, including virtual assistants and service robots. Discover more about the project here: https://www.artificialinteractions.org/.

Jonathan Biz Medina, XR and Digital Heritage Consultant


Jonathan Biz Medina has been immersed in game design and mixed reality since 2012, guiding the development of over 181 digital projects for 60+ global brands. Learn more about his work here: http://www.jonathanbiz.com/.


Submit your abstract or register.

Abstract submission deadline: March 30, 2024

Conference registration deadline: May 15, 2024

Abstracts will undergo a rigorous peer-review process, with decisions communicated to authors by the 1st of May 2024. The precise schedule of the conference will be communicated as the date approaches.


Please submit your abstract using the registration link.

Your submission should include author names, affiliations, and bios (maximum of 100 words).

Provide an extended abstract (maximum 1500 words excluding references) encompassing introduction, aim and objectives, methodology, results or anticipated outcomes, and contributions. Ensure the inclusion of citations and a references list. Formatting should adhere to APA 7th guidelines. Refer to APA Style and Grammar Guidlines for more details.


Presenting authors are required to prepare 20-minute oral presentations supported by slides.

For any inquiries, please get in touch with Ilia Gugenishvili at ilia.gugenishvili@abo.fi

Sokos Hotels is a conference partner, providing special rates for attendees. For booking inquiries and additional information, please contact Ilia Gugenishvili. Explore hotel details.