A laboratory to measures user experiences
Why can’t we simply ask users about their experience with digital products? Why do we need to measure their reactions?
For the simple reason that we humans are not always aware of our own reactions – and besides, we might not even want to share them. Therefore, if we wish to explore the user’s authentic experiences (which is exactly what we are after), a mere interview will usually not suffice. The information must be complemented by other types of measurements.
At Experience Lab we have developed a unique combination of test methods where we not only ask users about their subjective experiences, but also measure objective data about their psychophysical reactions.
How does it all work in practice?