2 The basics of measurement


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2.3 Meaningfulness in measurement, cont.

When measuring attributes of entities, we strive to keep our measurement objective. Subjective measures (direct evaluation using for instance the scale: 1 (good) 2 3 4 5 (bad), are used when no formal procedures of measurement can be applied. Subjective measures are of course useful, as long as we understand their imprecision.

Sometimes an attribute cannot be directly measured but consists of a number of sub-attributes that can be measured. Assume for instance that transportation is described by the pairs (cost, speed) and that we prefer low cost and high speed. To choose the best way of transportation it must be possible to rank order the transportation alternatives but this is not always possible ((10, 4), (12, 6)). This is an example of a multiobjective or multiple criteria decision making (MCDM) problem.

What about scales and meaningfulness for indirect measurement involving a model?
Example: Density d is an indirect measure of mass m and volume:

d = m/V.

Mass and volume have obviously ratio scales and transformations m' = am and V' = bV, a,b >0 giving

m'/V' = (am)/(bV) = (a/b)m/V = cd = d',

where c = a/b > 0, so that density is also ratio.

Generally an indirect measure will be no richer than any of its components.
Example: An indirect measure of testing efficiency T is D/E, where D is the number of defects discovered and E is the effort in person moths. Here D is an absolute scale measure and E is on the ratio scale. Since absolute is richer than ratio, it follows that T is a ratio scale measure. The acceptable rescalings of T arise from rescalings of E into other measures of effort (person days, person years, etc.).